Affiliate Programs Explained
Affiliate Programs Explained
By: Ian Simpson
More people are discovering the power of affiliate marketing to supplement or even replace their existing income. But there
are even more people who would like to have a slice of this exciting world but are unsure exactly what an affiliate program
is or what it consists of.
When discussing an affiliate program, it helps to compare it to a traditional networking company where a network of salespeople
and distributors are recruited to sell their products to all corners of the globe.
As an example, instead of a company selling directly to their customers it sells products through a series of distributors
and salespeople. In turn, the members of this distribution and sales network enjoy a very good living by promoting the products
made by others.
In essence, the affiliate programs found on the internet are distribution and sales efforts taken to the online world. The
affiliate web site takes the place of the distributor and sales network, and the individual is paid by the seller of the product
when a sale is made. Of course there are affiliate programs where physical products have to be shipped but there are also
many other affiliate programs where only software or informational products have to be downloaded.
It is easy to understand why this arrangement is so popular, from the point of view of both the merchant and the owner of
the web site. The merchant benefits from increased sales and at the same time, does not have to pay for additional advertising
and he can expand his network without the need for additional and sometimes expensive advertising. The affiliate on the other
hand may not have a product of his own to make money from and selling someone else's product for a share of the selling price
gives him the opportunity to start his own business.
Of course, effort is required on the part of the affiliate to promote his website and the product he is trying to sell. There
are many ways that an affiliate program can be promoted. An example would be if the affiliate already has a website and a
link added directly to the merchant site. It costs nothing to set up and is very easy to do with a little cut and paste.
All good affiliate programs will have a back office with tools to use and it is always advisable to protect your affiliate
links and therefore your commissions, by disguising your links so that they are not chopped off or used by anyone else. You
can find a good program to use to prevent theft of your commission at www.1st-4-income.com/stopcommissiontheft.html.
Commissions paid by merchants vary. You can expect anything up to 70% or even more with some affiliate programs, but these
will mainly be software downloads. If you go to Clickbank you will find thousands of such programs to promote. With these
kinds of commissions, it is easy to see why the promotion of software type programs is such a great way to make money online.
At the other end of the scale though some affiliate programs pay a pittance, as low as 1.5% in some cases and you will have
to ask yourself if these will be worth the effort.
Affiliate programs are very popular on the internet. If you do not have your own product to sell and you want to have a shot
at earning some money on the internet, then affiliate marketing is the way to go. Give a little time, effort and patience
and you will be rewarded. So if you're not already familiar with the concept of affiliate marketing, why not check it out?
Ian Simpson reviews software and informational products on the internet for their value and usefulness. Subscribe to his
free tips newsletter at www.information4income.com
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